About Us
One Engine Media Works is a 360 growth marketing platform working with brands across the world to acquire the right user. Our offerings include data-driven solutions for Mobile, Video, and Social Media. One Engine's proprietary Machine Learning technology helps brands connect to global consumers with a full funnel solution that propels growth with the right audience.
CAREEM
Meet Careem, the everything app for your everyday needs. Rides, food, groceries, payments and more. Unlock unlimited savings and exclusive benefits with Careem Plus.
CAMPAIGN GOAL
Careem aims to leverage interactive ad formats across all in-app media channels and online display ad platforms to drive sales and engagement, fostering a seamless and rewarding experience for users while promoting their services effectively.
PROCESS
In our MENA-focused strategy for Careem, we leveraged Grab's success model to enhance user acquisition. Utilizing extensive data from our Data Management Platform (DMP), we crafted a targeted campaign. By employing machine learning and real-time data, we executed precise user-level targeting, ensuring effectiveness. Initiating with intent-based targeting, we identified users showing direct interest in relevant apps. Our machine learning models evolved, pinpointing highly engaged users from app installation onwards. This adaptive approach allowed us to exceed Return on Advertising Spend (ROAS) KPIs. Within a month, we achieved a significant 30% increase in new user acquisition, while fulfilling deep funnel KPIs. This approach not only drove immediate results but also laid a foundation for sustained growth within the Careem ecosystem, showcasing our commitment to enhancing user experience and driving business success.
RESULT
OEMW's tailored strategies optimize ad placements, driving Careem's 135L+ installs and 40K+ orders with a 30% approval rate, enhancing user engagement and promoting services effectively across in-app and online channels.
135L+ Installs in Irbid, Kuwait,
Morocco and Jordan Amman
respectively
Morocco and Jordan Amman
respectively
40K+ increase in unique purchase
events.
events.
Achieve a 30% increase in campaign scale
within 3 months
within 3 months
