About Us
One Engine Media Works is a 360 growth marketing platform working with brands across the world to acquire the right user. Our offerings include data-driven solutions for Mobile, Video, and Social Media. One Engine's proprietary Machine Learning technology helps brands connect to global consumers with a full funnel solution that propels growth with the right audience.
KREDITBEE
KreditBee is an online instant personal loan app trusted by over🏆50 million Indians. Get a quick personal loan at attractive interest rates and enjoy a hassle-free experience.
CAMPAIGN GOAL
Kreditbee wanted to hit the top chart in FinTech segment in Appstore, along with good % of quality approved loan users.
PROCESS
Fintech has always been among the top-performing vertical for us. Our main target in Kreditbee was to increase user engagement, along with maintaining quality. We applied user-level targeting based on machine-learning algorithms, real-time- request data, and aggregated data from our DMP to run an effective UA campaign. This approach allowed us to acquire significantly higher LTV users. Once we stabilized the install volume, we started targeting to fulfill the other metrics like install to registration and registration to loan disbursal. Our strategy was to target the similar set of audience that was stored in our DMP to widen the range of audience. Just after a month of starting with the campaign, we were able to reach at the DRR of 600 loan disbursals fulfilling the deep funnel KPI's as well.
RESULT
KreditBee achieves big: 12.5% deposits approved, 125K+ deposits, 1M+ installs. Their success reflects strong user interest and shows they're doing well in getting people to join and deposit money.
1M+ installs in Delhi, Lucknow,
Kolkata ,Mumbai and
Bangalore respectively
Kolkata ,Mumbai and
Bangalore respectively
125K+ increase in Approved Loan
Campaign scale 12.5% Approved Loan
within 3 months
within 3 months
