About Us
One Engine Media Works is a 360 growth marketing platform working with brands across the world to acquire the right user. Our offerings include data-driven solutions for Mobile, Video, and Social Media. One Engine's proprietary Machine Learning technology helps brands connect to global consumers with a full funnel solution that propels growth with the right audience.
PIZZA HUT
Pizza Hut is your go-to pizza place that has a dil-satisfying menu at dil- satisfying prices! Now you can order pizza online or at the nearest Pizza Hut outlet. Pizza Hut India has got a wide range of delicious pizzas, sides, beverages, desserts & more which you can find on our online delivery app.
CAMPAIGN GOAL
The main objective of Pizza Hut was to increase the users in SEA, maintaining the RR and ROAS as well.
PROCESS
Our Strategy in Pizzahut was to target and increase user engagement in the SEA region, along with maintaining the best quality. We have used a mix of programmatic and in-app inventories where the chances of fraud are almost negligible. Just after a month of starting the campaign, we were able to increase the new user acquisition by more than 13.8%, fulfilling the deep funnel KPIs as well. With the help of machine learning algorithms, we were able to deliver them a decent ROAS. Then, our machine learning tool gradually learned the patterns of the users that were most engaged from the day of their installation, which allowed us to target similar users and eventually resulted in beating the defined ROAS KPIs. We are considered among the top partners of Pizzahut in terms of maintaining both the quality and scale.
RESULT
OEMW's strategies drove Pizza Hut's success in SEA: 130K+ installs, 17.9K+ unique orders, with a 13.8% unique orders rate. Maintaining strong RR and ROAS, Pizza Hut expanded while retaining customers.
130K+ Installs in New York, India,
Miami , Omaha and
Tulsa respectively
Miami , Omaha and
Tulsa respectively
17.9K+ increase in unique orders
Achieve a 13.8% increase in campaign scale
within 3 months
within 3 months
