About Us
One Engine Media Works is a 360 growth marketing platform working with brands across the world to acquire the right user. Our offerings include data-driven solutions for Mobile, Video, and Social Media. One Engine's proprietary Machine Learning technology helps brands connect to global consumers with a full funnel solution that propels growth with the right audience.
SHOPEE
Shopee is a popular e-commerce platform offering a vast array of products, including electronics, fashion, and more. It features user-friendly navigation, secure payment options, and frequent promotions for users.
CAMPAIGN GOAL
Shopee wanted to boost their reach all over SEA market along with good unique purchase rate.
PROCESS
Performing vertical for this industry. Shopee being a top brand has a higher set of targets aligned with it and trusts us as the publisher to deliver the same. Our main focus in Shopee was to deliver the quality users by maintaining the good retention rate, along with increasing their AOV. We have used our machine learning algorithms which helped in implementing the location and gender based targeting. Our DMP have played a very important role here by collecting all the similar set of audience that we have targeted in e-commerce vertical over a time period globally. In a span of about a month, we were able to achieved the targeted AOV, maintaining the retention rate of around (48-55)%, and also succeeded in acquiring a good volumes of new users fulfilling their ROAS and deep funnel KPI's.
RESULT
Using proprietary Machine Learning technology, Zepto achieved 791K installs with a remarkable 9.09% approved deposit rate, resulting in 71K+ deposits. User-level targeting and intent-based strategies drove successful acquisition, surpassing ROAS KPIs.
1.4M+ installs in Thailand, Indonesia,
India and Taiwan and
Vietnam respectively
India and Taiwan and
Vietnam respectively
770K+ increase unique purchase
Events
Events
Achieve a 55% increase in campaign scale
within 3 months
within 3 months
