About Us
One Engine Media Works is a 360 growth marketing platform working with brands across the world to acquire the right user. Our offerings include data-driven solutions for Mobile, Video, and Social Media. One Engine's proprietary Machine Learning technology helps brands connect to global consumers with a full funnel solution that propels growth with the right audience.
WILLIAM HILL
William Hill is a prominent British bookmaker and gambling company. Founded in 1934, it offers sports betting, casino games, poker, and online gambling services globally.
CAMPAIGN GOAL
William Hill wanted to maximize reach across all age appropriate in- app media channels available using interactive ad formats and lead the ultimate goal of a healthy install to deposit percentage.
PROCESS
Our objective in the campaign was to maximize reach and scale. One Engine Media identified the available mix of inventories as per the available creatives and started looking out for more compatible inventories, including, but not limited to, in-app, push notifications, and programmatic channels. The priority while scaling up was to maintain that we reach age appropriate audiences. To ensure this, we integrated traffic sources which had robust use cases and targeting capabilities and which had manual checks to ensure a safe environment to play. Sometimes random manual checks were also placed to check the sanity of the process. The team worked on to integrate 60+ media sources which resulted in 5x increase in reach as well as 2.5x jump in install volume. Over the course of just several weeks, our team was able to scale UA for WHG significantly, while beating the deposit KPI by ~30%, and showing strong promise on the scale at the same time.
RESULT
William Hill's campaign aimed to maximize reach and scale. One Engine Media diversified inventory to reach age-appropriate audiences, integrating 93K+ installs and a remarkable 29.9% approved deposit rate, resulting in over 19K deposits, yielding exceptional results.
93K+ installs in USA, Spain,
Italy, UK and
Sweden respectively
Italy, UK and
Sweden respectively
19K+ increase in Deposits
Achieve a 20.09% increase in campaign scale
within 3 months
within 3 months
